The Fueled Collective, NYC.
It is no
secret that I love New York City, there is something fascinating about her. I
was a child of the 80´s and 90´s and I think that the influence of New York in
the popular culture of those two decades was massive, in terms of music, films
and art.
Although alternative spots of reference for the avant-garde popular
culture have appeared around the world in the last years, New York is still a swarm of
creativity.
A very good
example are the guys from Fueled, an award winning app design and
development company based in NYC. You may have heard of the popular game QuizUp,
developed by them or their Barney app, for which they have recently won a
Webby.

Last month, Fueled partnered up with artist Evan Desmond Yee, turning
one of the meeting rooms into a mock Apple Store. The exhibit is a commentary
on startups and tech culture and, ironically, is inside a tech collective.
FALLEN CLOUD
"Waiting is an unavoidable part of life. Computers are no exception in contributing to delay. They freeze our monitors and clog it with junk. One popular example is the Mac. In a stroke of brilliance, Yee took this simple color concept and from it forged two real life adaptations of Mac’s dreaded icon, which he coined the “Spinning Pinwheel of Death” to mock the Mac’s superiority. One hangs right above the receptionist’s head while the other is mounted on a table in the middle of the Fueled Collective’s waiting area. Yee explains that the mechanism behind his works of art are actually quite simple: there is one encompassing source of lighting behind the cover that gives the gives the flush of colors its life. Spinning blades continuously rotate in front of it like propellers in an engine, giving users the final impression that the icon is alive and running."
IPHOSSIL

i FLIP

KALEIDOGRAM
"Before now, you might think that phone cameras are just for taking pictures and recording. That’s all about to change. This artwork introduces an unconventional kaleidoscope that is especially fitted for the iPhone. Put it on your phone and access your camera function. You’ll see exactly what you see in the kaleidoscope as if it were pressed against your brows, now all on your phone. Yee describes it as “An App in Real Life”
We all have our special dreams and aspirations. Yee envisioned a realm where technology could be dismantled, stripped to its bare elements, and be reconstructed with the tools and wisdom of art, irony, and humor. By visiting Yee’ Art installation here at Fueled, you’ll get a glimpse into that realm. It might not be very mystical since it deals with mobile, but Yee’s personal touch gives it a certain sophistication that only art and technology can give off together, instead of the latter alone. This is evident in every work of art in his gallery.
Very interesting article
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